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SUPERPOWERS!
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Apple’s jaw-drop 1984 Superbowl ad…
Superbowl viewers everywhere sat stunned in their seats as this groundbreaking ad aired way back in January, 1984.
We at Apple, though, had seen it a few times and knew it was coming. Which didn’t make it any less thrilling when it finally aired.
Beaming with excitement and pride, Steve first aired the ad at a sales conference in late 1983. As the AV team got ready to press Play, a whirring sound caused the audience – Apple sales and marketing employees from around the world – to look up. To our astonishment, a yet-to-debut Mac hovered above us, carefully suspended by cables and guided by a trolley over our heads, a spotlight tracking its progress to the stage. As it reached its destination, light bathed a beaming Steve Jobs – and then the room went dark. Then, the ad that would make history electrified its first audience.
I’ve written a lot about Apple over the years. A few articles you might enjoy:
WORTH A THOUSAND WORDS: how the Apple logo showed up in my mailbox and changed my life
ONE MORE THING: the game-changing message Steve sent to Mac team members
THE PATH TO THINKING DIFFERENT: how India and psychedelics shaped Steve’s unstoppable spirit
What DOES happen to your brain over the course of your lifetime? And how might THAT – those biological changes – affect curiosity and creativity?
Ask yourself an unanswerable question: how much of this is NATURE? And how much is NURTURE?
Remember that the brain – YOUR brain – is the result of both. What can YOU do to bring more creative nurture to your life – and brain – in healthy and satisfying ways?